Build a Love Forever Jewellery Collection
There’s something so special about jewellery that tells your story, both when you wear it and when your pieces are nestled together in your jewellery box.
A ‘love forever’ jewellery collection is curated slowly and thoughtfully. Collecting pieces you are excited to wear again and again, for many years to come, you end up with a trove of jewellery that reflects your authentic style and your story.
By choosing with intention, you can build a love-forever jewellery collection. Here’s how…

Start with the pieces you already love
Before thinking about what to buy next, it’s worth looking at what you already own. Which pieces do you wear day-in, day-out? Which pieces feel most like you?
The jewellery you reach for most is often the foundations of a Love Forever collection. A necklace that makes any outfit look finished. Everyday earrings that make you feel perfectly polished. A ring that makes you smile when you glance at your hand.
Pay attention to how these pieces make you feel. Do you like feeling luxurious and put together? Do you like a jangle of charms that make even a plain outfit feel original? Do you like tactile pieces you can touch and play with?
Consider what you have, and how you can build on these foundations. What pieces would pair well those you already love? What additions might make them even more versatile?

Choose quality that lasts
A Love Forever collection is built on pieces that are made to last. For us, this means gorgeous materials, thoughtful design and careful craftsmanship.
That doesn’t mean everything has to be a big investment, but it does mean choosing materials and finishes that will wear well over time. This is where solid gold really shines (no pun intended…) It’s durable, timeless and luxurious; perfect for everyday wear and for building a collection you’ll keep for years.
For the cornerstone pieces of your jewellery wardrobe, consider solid yellow or white gold, or solid sterling silver. These materials wear beautifully, requiring just a little love to look just as good years down the line as they do when you choose them.

Lean into meaning
We all know how special meaningful jewellery feels, but that doesn’t mean you need a big, important reason to buy a love-forever piece of jewellery.
Sometimes it’s just about choosing something that feels personal. It could be an initial representing yourself or someone that matters to you. A birthstone that marks a chapter. A charm that says something about your life.
Over time, these small details start to build a story. Your jewellery feels connected to your life as well as your style.
Consider personalisation, too. Engraving a signet ring with a monogram or adding your initials to a pendant or locket makes a must-have piece feel uniquely yours.
Mix it up
A Love Forever collection doesn’t have to be all one style or material.
Some of the most interesting jewellery wardrobes mix vintage pieces with modern designs, sentimental items with everyday staples. Pair silver with gold, add gemstones and colour if you like. If you have heirloom pieces you love, consider how you might incorporate them into your collection in a wearable way - purchasing a new chain to wear a beloved pendant or ring on, perhaps.
If you love vintage inspired designs, lean into it. If you’re drawn to clean, modern lines, build around that. There’s no right or wrong way to curate your collection, as long as the pieces feel authentic to you.

Build slowly and thoughtfully
A Love Forever jewellery collection doesn’t happen overnight. You don’t need to buy everything at once. In fact, it can be better if you don’t!
Adding cornerstone pieces gradually gives you time to live with them, style them and understand how they fit into your everyday wardrobe.
It also makes each addition feel more special. It feels so good to get excited about a new jewellery purchase and welcome it into your collection. Some of our Treasured collectors choose a piece each month, for instance, or mark personal milestones, dreams and achievements by adding to their sets.
You can always ‘ring the changes’ by adding fun, seasonal pieces into your rotation on top of your core pieces. Why not add pieces to your Wishlist, and let your loved ones help you build your collection through special gifts.

Let it evolve
Your jewellery collection should grow with you. As your style shifts and your life changes, new chapters begin. Some pieces will journey with you every day, while others might take a back seat for a while, to be rediscovered as the years pass.
At the heart of a Love Forever collection is you. When you choose jewellery you genuinely love and wear often, they become part of your story.
If you’re building a Love Forever collection of your own, we’d love to see it! Tag @carrie_elizabeth_jewellery on Instagram and share the pieces that tell your story.