Choosing the Perfect Jewellery Gift

Jewellery is one of the most meaningful gifts you can give to someone. Designed to be worn, it is inherently intimate and practical.

Few gifts manage to be both useful and incredibly special at the same time, but jewellery does! And when you buy someone a beautiful and meaningful piece, it brings joy far beyond the initial unwrapping.

A piece of jewellery becomes part of a person's life, carrying memories of an occasion or season. It is something you can keep and love for years to come.

Jewellery is the quintessential gift for romantic and significant occasions. But is it just as gorgeous to gift to mums, sisters, daughters, best friends, teachers…

With such a wide variety of styles and price points, jewellery can be your go-to gift in so many different moments. Yet despite all the choice, finding the perfect to piece to gift can be thoughtful and easy! Here's how you do it...

Start with what they already love

The first step to choosing well is to look at what they love already.

Start with material. Do they wear gold or silver most days, or perhaps mix metals?

Next, consider the pieces they seem to gravitate towards. Are they always in earrings? Do they wear multiple necklaces, or perhaps they love rings? If they don’t ever wear a particular category of jewellery, it’s usually safer to choose something you’ve seen them in before, especially with pierced earrings.

Finally, think about style. Does the jewellery they wear tend to be delicate and understated, or do they go for bolder pieces? Do they wear gemstones or diamond details?

Making just a few notes like these gives you clear parameters to work with. Use our curated collections and search filters to narrow things down to pieces that sit comfortably within their existing style. It helps your choice feel personal, while still erring on the side of safety!

Think about how they’ll wear it

Some jewellery is made for occasions and events, while other pieces are made to be worn day in, day out.

Both make stunning presents. A special-occassion piece feels joyful and celebratory to receive, and is amazing for when you want a gift that’s fun or makes a statement.

An everyday piece – perhaps in silver or gold vermeil – is a safe choice, almost guaranteed to please! Think a pair of classic hoops, a gorgeous chain necklace, a gemstone bracelet: all pieces that slip easily into everyday life. These are often the gifts people end up wearing the most, because they work with everything.

If the person you’re buying for dresses quite simply, jewellery can be the piece that adds personality. If they already love layering and stacking, a new addition gives them more ways to play with their look.If they tend to wear the same pieces all the time, they might be a ‘forever jewellery wardrobe’ fan – that is to say, they love high quality pieces that they wear day-in, day-out and wear forever.

In this case, consider a solid gold piece such as a Treasured chain, a gold ring, or a pair of stud earrings. These are the kinds of gifts that become part of someone’s everyday life, gathering even more meaning as the years go by. This also makes solid gold perfect for marking milestones.

Meaning makes it memorable

Jewellery is intrinsically meaningful. When you gift jewellery, you’re showing you’ve thought about your loved one’s style and taste, and you’re giving them something you hope they’ll truly love and wear. Jewellery is kept close and worn on the body, which makes it feel intimate and special, even before you add any personal details.

So adding personalisation turns an already beautiful gift into something extraordinary! Whether you choose a meaningful motif, a symbolic gemstone or customise a piece with engraving, a personalised jewellery gift feels individual, even unique.

We have so many ways to customise and personalise jewellery gifts, so read our guide here for ideas and inspiration to make a piece uniquely theirs.

Safe choices that still feel special

If you’re unsure, there are some pieces that are almost always a hit.

Classic earrings, whether small hoops or simple studs, suit nearly everyone. A fine chain necklace is endlessly versatile, whether they love stacking and layering or like to wear one simple piece.

If you know their ring size, a signet ring or simple band is a timeless choice that goes with everything.

Let us help!

Still need help? If you’d like a little guidance, we’ve got you.

We create seasonal gift edits and curated guides throughout the year, bringing together a selection of beautiful, easy-to-choose pieces for different occasions. You’ll find these on our website, and you can also sign up to our mailing list so we can send them straight to your inbox.

Our Styling Sets are thoughtfully curated combinations of bestselling pieces which do the work of layering, stacking and styling for you!

And for proven crowd-pleasers, simply head to our Most Popular Gifts and Best Selling collections.

If you’re really pushing the boat out, our Bespoke Service allows you to create something completely unique for a truly special occasion… even a future heirloom in the making.

And if you’re still unsure, our customer service team are always happy to help you choose!

Add a finishing touch

Our jewellery arrives beautifully packaged, ready to gift. With a sleek grey finish and gold embossing, our gorgeous packaging makes every unboxing feel like a treat! Each piece comes with a soft pouch - a little extra that helps keep pieces scratch-free and is perfect for travel, too.

If you’d like to add extra impact to your gift, our luxurious velvet presentation boxes make a incredible impression. Add a gift message and bag, and your present is even ready to give, no wrapping required. Explore the whole range here.

And if you really can’t decide…

Sometimes the most thoughtful thing you can do is let them choose. Our gift cards and e-gift cards mean they can pick a piece they truly love… and they’ll still think of you, every time they wear it!