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Carrie Elizabeth x Zoe Sugg

Q&A with Zoe Sugg

Discover why Zoe chose Carrie Elizabeth for her first jewellery collaboration, which pieces she loves most, her favourite gemstones & why jewellery is so special to her.

Zoe Sugg and Carrie Elizabeth wearing rings from the collaboration collection

Why did you choose Carrie Elizabeth for your first jewellery collaboration?

"I love Carrie Elizabeth because the jewellery is gorgeous and the designs are so unique." 

"Carrie Elizabeth is always the jewellery brand that I recommend to anyone I know. I have a lot of special pieces that were gifted to me from friends and family."

Describe your own personal jewellery style.

"My jewellery style is quite relaxed, and I tend to wear a lot of rings."

"I like quite simple jewellery with one or two statement pieces."

"I am more of a gold wearer, but like to mix it up depending on the occasion."

Zoe Sug AKA Zoella wears stacking rings and gemstone rings from her collaboration with Carrie Elizabeth Jewellery
Zoe Sugg aka Zoella wears jewellery she designed in collaboration with Carrie Elizabeth Jewellery. She smiles on the the beach.

What do you love about jewellery?

"Wearing jewellery is a way of expressing how you feel and since having my daughter I’ve almost had to find my style again. I have found when I’m wearing jewellery I feel so much more together - it’s an expression of myself!"

"Jewellery is such a good conversation starter – everyone’s very into other people’s jewellery, which I really like."

What does jewellery mean to you?

"Jewellery is very special to me. I am a very sentimental person, so I have a lot of jewellery that is very meaningful. I love how it can take you back to a moment. I think that’s really powerful."

Zoe Sugg wears sterling silver jewellery from her jewellery collaboration with Carrie Elizabeth
Carrie Elizabeth x Zoe Sugg Jewellery Collaboration

Do you have a favourite jewellery memory?

"One of my earliest jewellery memories as a child is of my Great Grandma who had a really chunky charm bracelet. I remember her showing it to me and I would play with all of the little trinket charms around the bracelet - I just thought it was amazing! When she sadly passed away, she handed the bracelet to me, and I still have it. It’s such a special piece in my jewellery box because I remember looking at it with her before she gave it to me. And I think that’s really special." 

What are your favourite pieces from the collection? 

"Obviously, I am obsessed with the entire collection! But if I was to point out a couple of the pieces that I particularly love, I would say....''

Zoe Sugg aka Zoella wears stacking rings and gemstone rings from her new collaborative collection with Carrie Elizabeth Jewellery
Carrie x Zoe Sugg Lunar moonstone ring

Lunar Energy Moonstone Ring.

"It’s gorgeous and works as a stand-alone ring but also looks really nice stacked with other rings from the collection." 


You & Me Peridot Ring.

"Peridot is my Daughter Otties birthstone, so it was special to me to get that into the collection. I just love that it’s a double gemstone ring, one is bigger and one is smaller – which represents Mother and Daughter."


Zoe Sugg holds her favourite birthstone stacking rings

If you had to choose one piece to gift to someone special, what would it be and why?

"The birthstone stacking rings are a really nice piece to gift to someone because you can choose any birthstone. You can have your partners birthstone or your child’s birthstone, it’s a lovely way of incorporating the people you love."

Shop the full Carrie Elizabeth x Zoe Sugg jewellery collection here